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I’ll give you 6 billion reasons why. Six Billion is how many video views a day all of Snapchat receives. Putting that number into perspective, YouTube averages around 4 billion. That’s right, the world’s largest video site is seeing less video views than Snapchat.

Without a doubt, December is the most significant month for donations and contributions. It may be the holiday spirit or the end of year attitude, but 31% of all annual giving happens in December. Even further, 12% of annual giving happens over the last three days of the calendar year. Even the average amount per donation increases significantly during December. Just based on these figures alone, it’s no wonder many organizations focus so much energy on their end of year or holiday fundraising campaigns.

Can a single-ticket buyer be converted into a member or donor simply through effective communication? The answer is a resounding yes, but you may have a difficult time doing so if you don’t have all the information you need. In order to cultivate a loyal patron, you need a clear understanding of their history with your organization- this can include past events attended, types of tickets or packages purchased, and discounts or promotions they may have used. Even the most basic pieces of info can be crucial, especially when you’re trying to build a long lasting relationship with your visitors.

Many organizations have experienced a once active donor become stagnant over the years. This phenomenon, known as donor fatigue, can be experienced when individuals who once donated to a charitable organization no longer do so. While there can be a number of personal reasons why someone decides to stop giving, there are other controllable factors in the works. Things such as a lack of transparency, added pressure to donate, or unclear organizational goals can all negatively impact the amount of donations coming in. Luckily, there are a handful of things your organization can do in order to retain your donors for many years to come.

Up Periscope!

Periscope is a live streaming app for both iOs & Android mobile devices. Originally a start-up, Periscope was purchased by Twitter in March of 2015. After the purchase by Twitter, Periscope became readily available to anyone with a Twitter account. According to Tech Crunch, Periscope saw over a million sign-ins during it’s first 10 days. Periscope continues to grow in the live stream scene, leaving the competition in the dust. As of posting, Periscope now has over 10 million users.