Filed Under #Marketing

Many organizations have experienced a once active donor become stagnant over the years. This phenomenon, known as donor fatigue, can be experienced when individuals who once donated to a charitable organization no longer do so. While there can be a number of personal reasons why someone decides to stop giving, there are other controllable factors in the works. Things such as a lack of transparency, added pressure to donate, or unclear organizational goals can all negatively impact the amount of donations coming in. Luckily, there are a handful of things your organization can do in order to retain your donors for many years to come.

How much have you thought about e-mail marketing lately?

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